About Hyve Digital

I'm Melissa, and I've spent 15+ years in the strange overlap between product strategy, technical execution, and growth.

Most people pick a lane. I never could.

I've led global web marketing platform at Twitter, served as Chief Product Officer at a legal tech startup, and helped many startups and venture capital firms position their brands. Along the way, I've built enough websites, launched enough major media campaigns and, integrated enough tools, and optimized enough customer journeys to know what actually works versus what just sounds strategic.

Here's what I've noticed: there's a gap between people who can see the strategic opportunity and people who can actually build it. I live in that gap.

Right now, I'm focused on helping companies navigate a fundamental shift: the move from search-first to AI-first discovery. The brands that understand how to structure their data and presence for both human and AI audiences will win. The ones that don't will become invisible.

If you're a VC-backed company, a booking/ecommerce platform, or an ambitious SMB that wants to get ahead of this shift, I can help. I bring the strategic vision and the technical fluency to actually make it happen.